a brand is the promise
of an experience.
— Alexander Isley
THE ZEPHYR SOLUTIONS EXPERIENCE
It is extremely important that stewards of the Zephyr brand ensure the consistency of the brand across all mediums, platforms, and channels, through the careful observation of the rules and guidelines defined by the brand standards guideline book. These standards illustrate the proper and improper uses for all elements of the brand, including company logos, slogans, colors, fonts, and text, and may not be broken for any reason without specific permissions. In maintaining these standards, Zephyr will elevate itself as a professional, memorable, and important brand of the industry, while creating a consistently positive experience for customers.
ZEPHYR BRAND STEWARDS
Brand stewards include not only employees and/or marketers of Zephyr Solutions, but partners, customers, distributors, and resellers as well. If you are selling a Zephyr product or service, YOU are a Zephyr brand steward! This means that as a trusted distributor of the Zephyr brand, that we hold you to the same high standards that we hold ourselves. This is why we publicly offer our brand guidelines book, as well as all acceptable variations of the Zephyr logo. We welcome your use of the Zephyr brand on your own website or marketing materials, however we do require you to seek approval from the Zephyr brand manager before publishing. To seek approval of a Zephyr brand item, please email the brand manager here.
ZEPHYR PRODUCT IMAGES
Distributors/resellers of Zephyr products are required to use only Zephyr-approved product imagery IF a photo of the product is going to be displayed in your marketing. All photos found in the Zephyr product library are preapproved for your use and may be downloaded and appropriately displayed. You are not permitted to alter these images in any manner. Any other photo requests must be approved by Zephyr. We welcome your use of the Zephyr imagery on your own website or marketing materials, however we do require you to seek approval from the Zephyr brand manager before publishing. To seek approval of a Zephyr product image or item, please email the brand manager here.
DOWNLOAD THE ZEPHYR BRAND GUIDE
We encourage you to download our brand guideline book. This book details all of the proper and improper uses of all of the elements of the Zephyr brand. If you are downloading or using any of our logos, we require you to use this brand standards guideline book to ensure proper use of the logo/s. Click the book cover below to download.
